Eden Serenity Hotel – Logo Design & Branding
About
The Eden Serenity Hotel is an exclusive luxury hotel located near the airport in Mumbai, offering a serene oasis amidst the vibrant cityscape. With its world-class amenities, elegant accommodations, and fine dining experiences, the hotel provides a perfect blend of modern luxury and Indian hospitality. The brand aims to attract both business and leisure travelers looking for an upscale, tranquil experience in the heart of Mumbai. Our objective was to create a logo and branding that encapsulates the essence of Eden Serenity, making it instantly recognizable as a haven of peace and luxury.
SCOPE
Logo Design
Branding
Identity
Culture Concept
INDUSTRY
Hotel & Restaurant
Objective
The goal was to develop a visual identity that Conveys Tranquility and Luxury A logo that reflects a sense of calmness, aligning with the name “Eden Serenity,” and appeals to high-end travelers. Highlights Nature and Serenity Use of nature-inspired elements to symbolize peace and rejuvenation, enhancing the brand's appeal as a tranquil escape.
- Balancing Elegance with Approachability: Creating a logo that looks sophisticated but also feels welcoming and not overly formal.
- Representing Serenity in a Vibrant City: Designing a logo that communicates peace and relaxation while still fitting into the energetic Mumbai landscape.
- Versatility Across Brand Touchpoints: Ensuring the design maintains its impact and elegance across multiple brand materials, including signage, digital platforms, and in-room amenities.
Design Solution
Logo Concept - Nature-Inspired Icon To represent Eden Serenity’s focus on tranquility, we designed a logo featuring a stylized leaf and floral elements, subtly forming a crest-like shape that embodies serenity and relaxation. The icon reflects the Eden name's natural association and the hotel’s ambiance, offering guests a peaceful retreat. Typography - Elegant and Modern The typography was chosen to exude elegance, with “Eden” in a slightly larger and more refined font to highlight the brand's essence. We used a clean, contemporary font for "Serenity" to create a harmonious balance, giving a sophisticated yet approachable feel.
IDENTITY,
Builds a Memorable Brand Identity A design that is sophisticated yet distinctive, positioning Eden Serenity as a premier luxury hotel in Mumbai.
Through thoughtful design and a nature-inspired approach, Eden Serenity Hotel has established itself as a unique blend of Indian hospitality and modern luxury, offering guests an unforgettable, serene experience. This branding embodies the hotel’s ethos and is instrumental in positioning Eden Serenity as a leading choice for luxury travelers in Mumbai.
Results and Impact
Enhanced Brand Recognition The logo’s elegant design and nature-inspired elements have helped Eden Serenity create a distinct identity in the competitive luxury hospitality market, setting it apart as a serene escape in bustling Mumbai.
Appeal to Target Market The soothing color palette and elegant typography resonate with high-end travelers, reinforcing Eden Serenity as a luxurious and exclusive choice for both business and leisure guests.