Merakie – Leather Branding and Collection
About
Merakie is a leather brand dedicated to creating collections imbued with creativity, craftsmanship, and soul. The brand name, derived from the concept of doing something with passion and putting a part of oneself into the work, reflects Merakie’s commitment to authentic craftsmanship and timeless style. Each product in Merakie’s collection is a representation of quality and artistry, designed to resonate with individuals who value elegance and purpose in their belongings.
SCOPE
Branding
Logo Design
INDUSTRY
Leather Goods
Objective
- Define Brand Essence Capture the values of soul, creativity, and authenticity in every aspect of the brand’s identity.
- Develop a Unique Logo and Visual Language Design a logo that embodies both strength and elegance, characteristics core to Merakie’s leather products.
- Create a Consistent, Impactful Brand Narrative Formulate a brand story that emphasizes the dedication and artistry in Merakie’s collections.
Design Solution
Logo Philosophy The Merakie logo design captures the essence of elegance and durability by blending strong typography with a symbol of craftsmanship. A carefully crafted, minimalist icon was developed, symbolizing a leatherworking tool subtly integrated within the brand’s initials. This design represents Merakie’s commitment to the art and soul put into each piece. The color palette uses deep, earthy tones that evoke warmth, richness, and natural beauty, reflecting the brand's ties to leatherwork. Visual and Brand Identity The branding extends beyond the logo, using a color scheme and font style that echo the luxurious yet authentic nature of leather.
Implementation and Customer Experience,
Through meticulous attention to detail, Merakie’s brand identity was incorporated across all touchpoints. From its online presence to in-store displays, each element was crafted to ensure that the customer perceives Merakie as a brand deeply rooted in passion and artistry. The logo and color palette remain consistent, creating strong brand recognition and a cohesive story that appeals to individuals who appreciate high-quality leather products.
The Merakie branding project demonstrates the impact of thoughtful brand design rooted in core values. By focusing on creativity, authenticity, and craftsmanship, Merakie has established a strong identity that resonates with its audience. The brand’s visual language and narrative not only reflect the dedication put into each product but also establish Merakie as a leader in the premium leather goods market, making it a brand synonymous with elegance, quality, and soul.
Brand Research and Discovery
To establish Merakie’s identity, I began by researching the values that define luxury leather goods craftsmanship, durability, authenticity, and style. We initiated the branding process by identifying keywords that would reflect Merakie’s soul-driven philosophy. By brainstorming attributes, we homed in on Merakie’s core themes artisanal skill, creativity, timelessness, and love for the craft.