Petmate – India’s First Petworking App
About
Project Overview Petmate, as India’s first petworking app, aimed to enhance its brand identity to stay contemporary and resonate with its audience. Recognizing the importance of a strong visual identity, the brand sought to evolve its logo and corporate identity while retaining the trust and loyalty they had built with their customers.
SCOPE
Logo Design
Branding
INDUSTRY
Pet Services
CHALLENGES
- Create a fresh and modern logo that reflects the brand’s personality.
- Develop a clear, clean, and symbolic identity that communicates the service offered.
- Maintain existing customer trust while attracting new users through a revitalized brand presence.
SOLUTION
Research & Analysis: Analyzed competitors and market trends in the pet service industry. Identified target audience preferences and emotional connections to pet care services. Concept Development: Crafted a typographic logo using a customized font that incorporates pet symbols, representing the app’s focus on pet networking. Ensured the logo conveyed a modern and professional feel, aligning with the brand’s values. Visual Composition: Utilized a striking color palette featuring an energetic yellow-orange hue, contrasted with a cool undertone, to evoke a sense of enthusiasm and trust. Designed a clean layout that allows for easy recognition and scalability across various platforms and materials.
Conclusion,
Through a thoughtful rebranding process, Petmate has established a contemporary identity that resonates with its audience while honoring its roots. The evolution of their corporate identity not only reflects their commitment to quality and trust but also positions them as a leader in the pet service market.
The new logo successfully encapsulates Petmate’s vision and personality, appealing to both existing and potential users.Enhanced brand recognition and differentiation in a competitive market.Fostered a renewed sense of loyalty and excitement within the community, encouraging engagement with the app.
IMPACT
Brand Storytelling
Developed brand messaging that reflects Petmate’s mission to connect pet owners and enhance their pet care experience.
Created a visual identity that tells the company’s story, fostering excitement and loyalty among customers.