Dilli6 – North Indian Street Food Restaurant
About
Dilli6 is a vibrant North Indian street food restaurant renowned for its quick meals and take-outs, featuring authentic dishes made from the finest Indian ingredients. The menu includes popular delicacies such as chola bhatura, chaat, and parathas, catering to the tastes of food enthusiasts seeking a quick yet satisfying meal.
SCOPE
Logo Design
Branding
INDUSTRY
North Indian Street Food
Objectives
- Create a distinctive logo that captures the essence of North Indian street food.
- Develop a branding strategy that reflects the restaurant's unique identity and attracts a diverse customer base.
- Ensure the visual identity resonates with the street lifestyle, emphasizing funkiness and catchiness to draw in customers.
Approach
Logo Design Designed a logo that features a playful and dynamic typography, with the letter “L” incorporating a fork symbol to symbolize the culinary experience. Integrated the visual of the India Gate within the fork symbol, emphasizing a connection to Indian culture and heritage. The Hindi version of the logo features architectural elements reminiscent of the India Gate, creating a fusion of tradition and modernity. Color Palette: Chose vibrant colors for the letter “D” and the number “6,” representing the richness of the food offered and evoking a sense of appetite and energy. Ensured the color scheme aligns with the lively atmosphere of street food culture, appealing to a wide range of customers.
IDENTITY,
Brand Identity Development:
Conducted a brainstorming session to identify the essential qualities that represent Dilli6, focusing on attributes such as authenticity, vibrancy, and the cultural essence of North Indian street food.
Selected key principles that would guide the branding strategy, ensuring a strong representation of the restaurant’s values.
Conclusion: Through a comprehensive branding strategy and a thoughtfully designed logo, Dilli6 has established a unique identity that resonates with its target audience. The fusion of cultural heritage and modern branding elements creates a memorable experience for customers, ensuring Dilli6 stands out in the vibrant North Indian street food scene.
IMPACT
The new logo effectively represents Dilli6’s identity as a North Indian street food restaurant, combining cultural elements with modern design.
Increased brand recognition and customer engagement through a strong visual identity and appealing street presence.
Positioned Dilli6 as a go-to destination for authentic and quick North Indian street food, attracting a diverse clientele.